Class Overview
The New Aveda Salon Appointment Booking Platform
What: Drive & convert NEW Aveda.com traffic into salons creating increased guests and improved profitability.
Why: Aveda's salon online appt booking tool?
• Increased appointments and service tickets for your salon.
• Benefit to recruit new salons as Aveda expands our focus on service recruitment driving to our salons.
• Pilot markets show Aveda.com is driving above average service tickets and over 60% of services are new to the salon.
How: Salons generate API key & the booking tool establishes a connection and auto-syncs into salons POS systems.
• Connects to the salons existing online booking provider to pull in information such as service menu, artist profile, and real-time availably. Services are standardized, easy for customers to use.
• Direct links connect all service experiences to the salon landing allowing guests the ability to “click-to-book” instantly from aveda.com.
• Appointments booked from aveda.com will be added to salons calendars just as they do when booked from the salons online site.